For NU, more like Midnight Apathy
kentucky takes an interesting approach to Midnight Madness. personally i think schedule flexibility to maximize fan support is a great idea. i miss the days when Midnight Madness was a huge deal and was actually televised on ESPN. but i'm guessing for Bill Carmody and the NU sports marketing department, it won't be a major concern whether fifteen students show up at SPAC on Oct 10, Oct 17, or any other date.